Mark Williams-Cook expertise and research has been referenced in the media multiple times including:
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- Search Engine Roundtable: Report: ChatGPT & Perplexity Treat Structured Data As Text On A Page
- Search Engine Journal: SEO Rockstar “Proves” You Don’t Need Meta Descriptions
- Search Engine Roundtable: AI-Generated Google People Also Ask Almost Doubles In 3 Months
- Search Engine Land: Google generates nearly 13% of People Also Ask answers: Data
- SEO.ai: CTR Manipulation
- Search Engine Roundtable: What Is Google Question Fringe Score
- Search Engine Roundtable: Entity vs. Query Rank In Google Search
- BBC News: The ‘bias machine’: How Google tells you what you want to hear
- Wall Street Journal: Why Google Searches Are Turning Up Some Wrong Answers
- HubSpot: The future of SEO: How people will get their questions answered in 2+ years
- HubSpot: AEO vs. GEO explained: What marketers need to know now
- HubSpot: How Content Monitoring Can Level Up Your Content Strategy
- Wix: SEO tips and trends for 2025
- Yoast: SEO in 2025: Experts reveal key trends and insights
- Search Engine Land: Google Search at 25: SEO experts share memorable moments
- EDP24: Boss sends all staff home as scientist urges firms to act on coronavirus
- MarTech Executors: The Impact of AI on Modern Marketing
- EDP24: Digital marketing agency aims to adapt to changing industry
- EDP24: Rebrand at Norwich marketing agency to encompass new digital skills